LinkedIn offers advertising services for your business. If you decide to use LinkedIn as a marketing tool, you’ll need to obtain a new ad campaign in the works just. Hover your mouse over the continuing business Services link on the right side of the top navigation bar, and click Advertise from the drop-down list that shows up then. You are taken to LinkedIn’s advertising start page, which describes the features and operation of the different ads available. Click the Get Started button in the middle of the page.
LinkedIn takes you to its Campaign Manager start page, where you can choose between a Text advertisement and a Sponsored Update. Click the Select button next to the advertisement type you want to generate. Because of this example, you’ll be developing a Text ad. Define a campaign name and, for first-time users, define the language to be used for your campaign.
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You may use up to 50 individuals to determine the name of your marketing campaign, so try to create a true name that’ll summarize the goals or market of your advertisement campaign. Try to then add detail in the name in case you run multiple campaigns to test the effectiveness of your message (for example, Sample Campaign A, B, C, and so on). Enter the name into the box provided and then click on the Next button to proceed. Define the headline, copy, image, and destination URL of your ad, while seeing a preview of your potential ad as you write it.
You’re taking up to the Build Ad web page within the LinkedIn Campaign Manager, where you define the meat of your advertisement, starting with the destination URL. Decide whether the ad will take visitors to your LinkedIn web page (and then determine which specific web page, just like a Company web page), or an exterior website.
Define the exact URL in the website container provided. Enter the headline of your advertisement and the message “duplicate” in the boxes provided. You are limited by a 25-character headline and a 75-personality message for your advertisement, so choose your words carefully. If you’re going to provide an image with your advertisement, click the pencil icon at the bottom of the test image provided to download the image from your personal computer onto LinkedIn. As you design your advertisement, along the right aspect of the display screen a preview is seen by you of the finished product.
You can pick different formats for your ad, like Square, Tall, Horizontal, or Long, if you are creating a Text advertisement. Once you’ve described everything and picked your ideal format, click the Save button in the bottom right of the display to proceed. If you are unsure about whether the content of your ad will be allowed, learning much more about LinkedIn’s advertisement guidelines.
Make variants of your ad to test out the effectiveness of different texts and/or images. LinkedIn gives you the ability to create up to 15 variants of the same ad so you can easily see which combination of text and image is the most effective in getting attention. Simply click on the Create Another Ad link in the center of the web page and do it again Step 5. Click on the Next button if you are satisfied with the amount of advertisement variations because of this marketing campaign. Use the targeting filters to come up with your ideal market for your ad.
LinkedIn gives you to focus on potential ad audiences using the information LinkedIn has for their account. You are able to target predicated on location, job name, company name/size, and other elements like a field of study, skills, degrees, group affiliations, or demographic information like their age or gender. Click the particular requirements to set the desired value Simply.
As you add filters, your potential audience quantity will revise along the right part of the screen. Repeat the process until you’ve defined all of your criteria, and then click the Next button to proceed. Currently, a location filter is necessary; you can only focus on up to 10 areas, sub-regions, or countries; as well as your ad must have the ability to focus on at least 1,000 potential audiences, and that means you can’t use many specific filter systems too.