I want to talk about some assignments that I developed for Introduction to Social Media Marketing, which really is a 3-week open up an online course at MulinBlog Online J-School. If you are an instructor of social press, please offer some feedback and discuss your course materials; if you are a learning pupil, please also discuss your learning experience. The three weekly modules in this open course each covers a focused topic – concept, strategy, and tactics.
This course will not cover the number of topics I’d include in a regular college-level course, which will go deeper in each subject and will include additional topics such as engagement and measurement. Each week In, there are selected readings, tutorials, quiz, class discussions, and a couple of assignments. You can the syllabus or notice inserted below download.
I developed comprehensive instructions for every task; see below the embedded syllabus for every week’s task instructions. Following guidelines and good examples in the reading, please conduct a genuine social media SWOT analysis. An analysis can be done by you of a big brand; compare their social media practices with the four areas of a SWOT analysis, and discuss what we should can learn from this brand.
You can analyze social press activities of a little business or a non-profit corporation and try to suggest improvements. It’s rather a business or company you have connections with or otherwise have knowledge of. Description of the carrying on business or company you are examining. The actual SWOT analysis (please follow examples in the reading). Suggestions or Takeaways. Something we can learn, or improvements they may use.
A couple of two options for this week; you can pick to work on one or both of these. Read or download a cultural press strategy template by HootSuite and make a social media strategy for a real business or organization. You may want to carry out a SWOT analysis and include findings in your strategy.
Follow tips in this week’s reading for finding content ideas, research for a basic idea, and produce a Storify tale. You will find two options for this week; you can choose to focus on one or both of them. Set up social media hearing in Hootsuite for a brand name, an institution, a high profile or simply any subject matter where there could be active-related social media discussions.
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You can make reference to the lesson for how to set up listening streams as well as what things to monitor. When you have a Facebook account, try promoting something following best practices in this week’s lesson. Specifically, choose a bit of content that you think may interest your supporters/fans. Create a new tweet or Facebook post pursuing writing guidelines in the lesson, conduct hashtag research to find you need to include a few hashtags, publish your message then.
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