Here at Small Business Trends we’ve had an amazing calendar year and we could not have done it without you. We’d prefer to share a glance back again, with this 2018 Annual Report. THE ENTIRE YEAR Started Slow – But Ended Great! Yr 2018 has been fantastic overall for all of us The. The year didn’t begin that way But.
Sales in the first one-fourth of 2018 were gradual. At the end of February cash flow was at a minimal point. But the team did not let that get us down. Instead, it inspired us to work harder. We spent another two quarters catching up, getting out of the red and back to the black.
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And then we’d a terrific fourth quarter to cap things off. More on that in a bit just. Thank you, dear readers, from the bottom of our hearts. You better inspire us to do. And thank you to your valued sponsors and advertisers. You provide the financial backing to keep Small Business Trends publishing.
We appreciate your business! In the next annual survey I am going to go over our achievements, the difficulties we faced, and just why we are so stoked for 2019! Our traffic grew during 2018 substantially. We were able to serve 30% more small-business owners this year in comparison to last. We are in the digital publishing business. Think about our business as much like a newspaper or newspapers. As with any magazine or newspaper Just, our “circulation” numbers are a key performance indicator. A few of you found us via Google and other SE’s. Using the increase in search traffic we also got a pull-through in immediate traffic.
= $ =p>We’re informing better, and that has improved our brand recognition. For instance, we improved our About Small Business Trends page. While traffic is good, that doesn’t suggest anything unless we meet your anticipations. A core group of visitors are brand enthusiasts of Small Business Trends. Over 11, a month 000 of you visit typically 35 times. Another 300, a month 000 visit many times.
And another 1,750, the month – typically one to a few visits 000 visit a little less frequently during. Our goal is to offer more content you wish, so that you often WANT to come back -. For that, we knew we had to comprehend what you prefer and what engages you better. That’s why data is so important to a small business. Our big data analytics exposed other useful insights.